1.
Location:
The area targeted for the
product/service is Gainesville, which has been impacted by an order of no
plastic straws at any restaurant. This
is a unique situation since I am just targeting to this market at the moment
for the product and the ban having occurred recently. I think through targeting just this location
at first will produce a better outcome, which will hopefully lead to a lot of
other cities doing the same.
2.
Network – eco-friendly companies:
Through providing packages of both
paper and eco-friendly straws sold together, partnering with these local
restaurants in the Gainesville area will hopefully inspire others to do the
same.
3.
Personal Connection/Leadership skills:
These two skills are very important and
valuable in creating a business particularly in connecting with the restaurants
to switch options. It can’t be
substituted.
4.
Creative skills for content:
Being creative in not only design
but packaging, labeling and selling is important too. Creativity is different in a lot of aspects
and a lot of creative content is different, therefore it is not
substitutable.
5.
Written skills:
Written skills is something that is very
valuable to operating any business to explain the product and company
thoroughly. It cannot be substituted
because it would be original work.
6.
Marketing Skills:
Marketing is valuable here because offering a
combination package of eco-friendly plastic and paper straws, to my knowledge
and research, has not been done. Spreading the word about it is important and
necessary. It could be substitutable in
doing research and seeking advice from outside sources in this field.
7.
Working Hard:
This is valuable because providing the
right resources for the customers and meeting their expectations is key. It
takes a lot of effort to attain a hard-working environment.
8.
Timeliness:
Timelines is valuable because of the recent
occurrence of the ban. Acting in a
fast-efficient way is crucial. This is non-substitutable.
9.
Problem-solving skills:
This type of skill is valuable, but
it changes between different types of people that encompass different
strengths. It is not substitutable.
10. Uniqueness
of product/service:
Being set apart from other products
is valuable and what makes the product/service unique. Since there might be some resources out there
that provide similar products, this substitutable.
My top resource is location because
of the recent ban of where I am, this product/service will benefit those
affected by it. Restaurants will be more
willing to purchase the product because of the what they would be providing to
the customer would be satisfaction.
Hey Kayla, I like how clear and easy to follow you list was. I like how you included the timing of the situation in you list, I did something similar as well. Especially when dealing with innovations that are related to trying to address our environmental concerns, I think timing is crucial because there wasn't all this hype about environment innovations 50 years ago.
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