Friday, March 20, 2020

18A - Create a Customer Avatar








The picture above is Claire.  She is an undergraduate junior at the University of Florida majoring in marketing. Her hobbies include going to Depot park, swimming and hanging out with friends.  The one main thing about Claire is that she loves Starbucks coffee and enjoys nothing more than walking into the revolving door at library west and grabbing something from Starbucks for the long afternoon of studying.

Claire has always been an iced coffee fan and if she is treating herself, then orders a frappuccino.  Since this recent plastic straw ban, she has been upset that when she orders her special drink and the straw starts to get flimsy, was it even worth ordering?

Both Claire and I have in common that we do not like this recent ban, and wish there was an alternative option that was still eco-friendly. 


1 comment:

  1. Hey Kayla,
    I really liked your post because your avatar of Claire feels so real are relatable. I related to it a lot since the majority of times when I end up getting Starbucks it’s a library west too. Your character resonates with the majority of UF students. The only disagreement I have is that I always find the plastic ecofriendly straws there, the ones that don’t get flimsy. Other than that, your post was very clear and enjoyable to read.

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